After more than three years of development, automotive e-commerce has become a crucial year: In this year, the growth in the number of e-commerce transactions alone has no significance, and the key is to constrain the development of e-commerce. Can you break it?
The biggest bottleneck belongs to the legal level: how to choose the car e-commerce model of car buyers to defend their rights. In accordance with the "car three bags" regulations, the auto manufacturer's product three-pack promises to cover all sales products - e-commerce channel products are certainly covered. If it is O2O model, the final delivery still depends on the physical store (basically 4S shop) to complete, this issue is relatively simple. In accordance with this provision, the final issue of the three-pack problem for consumers who have completed the pick-up of the car in the 4S shop will surely find a 4S shop solution. However, if the "storage-type car e-commerce" model really emerges, it will face variables.
"Warehouse-style car e-commerce" can soon appear? We may wish to look at the status of e-commerce development this year: JAC sold 14,900 e-commerce channels in 2013, an increase of 13.9% year-on-year, of which about half went through the Tmall Mall. In addition to the “E-commerce enthusiasts†at the beginning, this included a total of BAIC and Dongfeng Peugeot. , Dongfeng Citroen (microblogging), Shanghai Volkswagen, Shanghai GM Buick and other 16 auto manufacturers, 91 cars, 200 models, 1730 dealers participated in Tmall "double 11" shopping carnival. Tmall Mall received a total of 10,700 orders for orders of 800 million yuan, while the online orders of the three websites of Sohu Automobile, Easycar, and Autohome achieved 60,556, 90,466, and 17,776 vehicles respectively, and the order amount was 9.205 billion respectively. , 11.7 billion and 2.643 billion. As a result, only during the “Double 11†period, the total orders of the four websites of Tmall Mall, Sohu Automobile, EasyNet, and Autohome have reached as high as RMB24.3 billion.
From the above figures, it can be seen that, in the specific period of 2014 (such as during the online shopping festival) and in specific regions (more mature areas for e-commerce development), warehouse-type automotive e-commerce may emerge. What is the definition of “sales†when the "three guarantees" dispute occurs in this mode and when the responsibility is pursued? Is it an e-commerce website or a corporate direct sales department? (E-commerce shipping party)? If it is based on the "invoice provider's responsibility" (in fact, "car three bags" regulations do not explicitly specify this). The car manufacturers use "e-commerce model" invoice issued? Is it a one-on-one or "one-on-one" (if "storage-type e-commerce" model is established)?
315 will come, whether there will be car rights issue caused by the electricity supplier, and how to solve it, are worthy of attention.
Excluding regulatory bottlenecks, logistics and transaction bottlenecks are worthy of attention. At present, other items adopt the e-commerce model, which is very different from the traditional sales model of automobiles, whether it is from payment or logistics. It is of utmost importance that the "storage-type car e-commerce business" can move from the temporary to the normal state and from the "net-based passenger acquisition" to the "full-range e-commerce" model. Breaking the bottleneck of the transaction and logistics is crucial. In 2013, the drastic shrinkage of the double 112.77 billion yuan orders in the latter part of the year has already sounded the alarm: After the customer selects the automobile e-commerce model, how can the payment behavior be adjusted if it is returned for any reason? Which party will bear the cost of logistics? Such conditions are difficult to copy the solution from the e-commerce transaction experience of other commodities.
The bottleneck of Guangxuan also cannot be ignored. At present, when car companies conduct product promotion through the Internet, they generally choose the portal website car channel. Car electricity providers will inevitably attract the attention of the potential visitors to the e-commerce website. The cooperation between these websites and car companies' interests will be more direct. Is it even more difficult to communicate and evaluate product information?
In terms of after-sales services, from testing, licensing, loans, insurance, maintenance, etc. If you buy a car in a physical store, the corresponding ones will receive different levels of help and assurance. However, if you use the e-commerce model, who will do these services? Difficult. This is another constraint factor.
Many people in the industry think that the current automotive e-commerce is only an initial stage. I believe that once these bottlenecks are resolved, the era of automotive e-commerce will come at a speed beyond imagination. The rapid development of “e-commerce business development speeds†in China may be viewed by domestic e-commerce developers who may have overlooked the fact that the speed at which China’s “automobile era†has arrived is equally surprising. Seriously studying the bottlenecks faced by automotive e-commerce is just a precaution.
Horizontal spray tower purification system and vertical spray tower is the same, the design is to take two layers of spray and a fog removal of the internal purification system. Horizontal washing towers are horizontally laid out for use in projects or companies that are highly restricted and spacious.In addition, the volume of the water tank and the general volume of horizontal washing tower tower length is equal, because it is placed horizontally and laterally to spray Water Pump power generally is slightly larger than the vertical spray tower is a little bit more reasonable(Of course, the tower is not very large, the case can also be selected with vertical spray tower, the same power pump is also possible, must not be less than the original standard power, otherwise it will have an impact on the purification effect).Can handle the types of waste gas: acid mist, dust, industrial Waste Gas Treatment covers more than 90%.
Horizontal Tower,Horizontal Cooling Tower,Small Horizontal Tower
Shenzhen Xicheng Plastic Co., Ltd. , http://www.china-xicheng.com