Hande Company's new sales accounted for 65% of new sales

With the diversification and differentiation of the market, in order to meet customer needs, Hande Company keeps abreast of industry trends, takes market and customer demands as a guide, actively takes measures to accelerate the adjustment of product structure, strengthens the research and development of new products, and effectively expands. The product series of passenger cars, trucks , and engineering vehicles enrich product categories. Up to now, 88 new product projects have been developed, and the revenue has reached 2.2 billion yuan, accounting for 65% of the main operating income, an increase of 24% year-on-year, once again refreshing the company’s new product sales ratio. Record.

Since 2013, Hande Company has been adhering to the software development and hardware guarantee research and development ideas, and has continuously increased R&D investment and R&D platform construction. It has successively applied for a provincial-level enterprise technology center, Shaanxi Provincial Heavy-duty Axle Engineering Technology Research Center, and has been approved. It has become one of the first batch of postdoctoral innovation base enterprises in Shaanxi Province and has invested 120 million yuan to complete the state-level laboratory expansion project, which has established a first-class platform for the introduction of high-end talents and the enhancement of scientific research strength.

At the same time, Hande Company has combined the needs of the market with the realization of benefits, highlighting the company's competitiveness. In the early stages of the development of new products, we identify various levels of user needs through user visits and technical exchanges in response to development goals. At the same time, we analyze the products of competitors, and each time a new product is developed, tested, and produced, R&D personnel are active. On-site and on-site market tracking and confirmation, master first-hand information, and effectively promote the optimization and expansion of products. After long-term efforts, Hande has made remarkable achievements in the research and development of domestic high-end passenger car axle assemblies, large-tonnage engineering axles and heavy truck bridges. It has developed a 13-ton low-floor portal drive axle and a 12-ton wheel-side electric drive axle. , 9-ton retarder single-stage drive axle represented by the passenger bridge, truck axle represented by the 13-ton lightweight single-stage reduction bridge and engineering axle bridge represented by 35 tons of off-road tire cranes, to meet the market demand and customers The need has effectively increased the company's brand influence and popularity.

In addition, the Hande Company has greatly improved the market competitiveness of its products by continuously expanding its products to two levels and making lighter improvements to existing products. Among them, the large-tonnage mining axle meets the needs of its customers with its multi-type, high load-bearing capacity, high torque, and lightweight, and the high-end passenger car bridge has been accepted by domestic and foreign customers due to its advantages of high efficiency and light weight. The welcome has laid a solid foundation for the company to cultivate new growth points and further develop domestic and foreign markets.

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