Real estate, decoration, furniture, decoration, this is the process from land to house, then to everyone's home, but also a complete industrial chain. For this reason, after the state has restricted the rapid development of the real estate industry, the industry market that followed closely has shrunk.
There is a very famous saying that crisis is an opportunity. Many big business brands have later proved their correctness with their own success. However, opportunities are always reserved for those who are well prepared. Otherwise, successful people will not be so prominent. For the home furnishing industry, especially in the soft-finish industry at the very end, how can we change and prepare in such a low-lying environment to get out of the haze?
Change, from the needs of the market. First of all, the intrinsic customer base of the software company still exists. For example, hotel clubs have maintained a relatively strong momentum of development. At the same time, although the total number of real estate models has decreased, it is more desirable than ever to design to attract buyers. This ensures that some companies or studios can also earn corresponding income in the original market, but to achieve outstanding performance, at least to improve their strength and content in design services.
On the other hand, the new field has a clearer and more urgent need for soft furnishings, such as furniture brands. As we all know, furniture stores are never lack of soft clothing, whether it is self-purchasing or outsourcing, but most of them will face high cost, lack of continuous value of accessories products, market repetitive rate homogenization is too common, and furniture brands also strive for terminal image. The improvement of the machine, soft assembly accessories have won the favor of this part of the market.
But the store terminal is different from the villa hotel, the demand for furniture retailers and real estate developers is also different. Therefore, in the process of market segmentation, different concepts of soft-packing and home display design are quietly generated, and the content of different markets, customer groups and design services is gradually developed.
One is a soft decoration that is partial to the sensibility and the atmosphere is supreme. One is the display design that must maintain rational judgment and win sales performance for retail terminals. The difference between the two is not simply to replace the accessories. Especially the latter, it is necessary to have a deeper understanding of the retail market structure, consumer groups, sales status and other information, through the analysis of the data, to improve a set, not only to ensure the terminal home living atmosphere, but also to achieve more Display design system with additional sales value.
The soft-clothing or accessory design we used to know is slowly undergoing qualitative changes in the trough, and all of this begins with the industry segmentation.
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