In the era of traditional lighting, inventory is a weapon for enterprise competition. In the era of LED lighting, excessive inventory is the tomb of enterprises. Wu Zhengyi, general manager of Everlight, is outspoken.
In the era of traditional lighting, most companies have to do inventory, because the traditional lighting technology has been stabilized, companies can quickly find accessories and mass production after receiving orders.
However, in the era of LED lighting, there is a big difference between the inventory cycle of traditional lighting. The reporter also found that most companies indicated that they would not do a lot of inventory by investigating some enterprises.
Wu Zhengyi, general manager of Yiguang, believes that because traditional lighting is not like the semiconductor lighting industry, it does not operate according to the thinking of the industrial chain. In fact, behind the enterprise's inventory is the standardization, personalization and specialization under the industry chain competition. Only the upstream chip manufacturers put forward the corresponding standards, in order to consider the standard issues when doing chip replacement.
However, the standard consistency must be personalized afterwards. In fact, standardization refers to standardization of component interfaces, and other links are personalized by enterprises. Just like Shenzhen to do a cottage phone, its upstream chip solution company to do a good job of the whole machine program, the manufacturer is only to make a personalized interface change, while the joint professional to do mobile phone shell, professional for display, professional supporting manufacturers, so downstream After the docking, the production and response speed of the product is extremely fast. At present, the specialized division of semiconductor lighting has not yet appeared, but it will certainly be presented in the future.
Wu Zhengxuan said that there are two principles in terms of inventory management within Yiguang. The first principle is to respond to the needs of customers with the greatest efforts. This is a proposition. The second proposition is that the stock is garbage. Now many people in the industry may not recognize that the inventory is garbage, and that inventory is the lifeline.
For Yiguang, it is now in the distribution stage of the channel, and circulation is the main mission of the company. Everlight will survive the rapid landing of the channel to help the channel survive and land, and grow and develop.
The business staff of Yiguang Sichuan responded that some big dealers have many brands in operation. At this time, Yiguang is only one of them. What should I do? Wu Zhengxuan believes that most of the new brands are now entering the original channels, and they generally go through four stages: penetration, juxtaposition, expulsion, and monopoly. This often starts from a part and gradually expands. This part must be highly competitive, which must make the enterprise form a superior resource focus.
Because focusing is a very necessary and effective method when corporate resources are limited. Focus on categories, focus areas, focus on customers, focus on people, focus on potential energy and asymmetry to promote local qualitative changes, form a new business structure, and drive the overall situation. Focus is on expansion, not contraction. This is a process of subtraction, the purpose is to do multiplication. Greedy people can't get together.
Yiguang's product circulation means that it must stand out among the relevant categories and form its own competitiveness. Yiguang needs to be cost-effective, and cost-effective means focusing on some advantageous categories and advantages. Then, collaborative management was carried out, and the price of the product was made upstream. The operators of the midstream began to focus on this product, and the terminal dealers began to focus on the products together to promote this product and market share.
By focusing on the rapid distribution and superior resources, the scale and flow rate can be made. When the scale and flow rate are formed, the circulation of the inventory is more considering the turnover speed, reaction speed and planning ability under a relatively stable business scale. This depends on the real-time and effective information of all links in the entire industry chain of Everlight. It includes planning matching from upstream chips, planning and matching between manufacturing and suppliers, and Yiguang's own sales plan matching. Operators do their own. Sales and inventory match.
Everlight can now see the inventory dynamics of operators every day, and operators can also see the daily inventory dynamics of Everlight. In the next stage, Yiguang also considers the distributors under the suppliers and operators to be included in the plan, so that they can control the inventory dynamics and keep Yiguang maintain a stable inventory level.
At the same time, Yiguang also considers the interface docking from the component design of the entire product. This year, Everlight has begun to try some modular things. For example, after the heat dissipation, illumination and driving of the lamps are unified, the ceiling lamps and downlights have different requirements depending on the surface ring application. After standardizing the interface in this section, the downstream supply plant may produce a lot of face-to-face items, and the dealer can quickly dock after receiving it. Such different links may be equipped with different parts, and everyone will be quickly connected to achieve rapid response when the inventory size is relatively small.
Finally, Wu Zhengxuan also said that this year's LED industry competition, inventory is actually a key point of the enterprise, or a life gate. If the enterprise manages bad inventory, the competition of the enterprise will definitely have fatal problems. By managing the inventory, the company can win, at least it can make the company alive.
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