The reporter learned from the director of the marketing department of Chery Quantum Company that the Chery Quantum Motor Co., Ltd. will formally release the brand on Monday, including major issues such as brand LOGO, brand connotation, and brand vision. At the same time, it also announced estimates of future capacity planning and new car plans. , dealer network and other marketing goals.
In June this year, the National Development and Reform Commission approved the application for the relocation of the Chery Quantum Motor Co., Ltd. joint venture passenger car project, agreeing that the construction site will be moved from Wuhu, Anhui Province to Changshu, Jiangsu Province. Chery Quantum officially entered the construction phase. According to the announcement of the National Development and Reform Commission, the Chery Quantum products are passenger cars and sports passenger cars, which are supported by Chery's turbocharged engines, and use Chery Automobile's registered product trademarks. The construction scale is to produce 150,000 passenger vehicles annually, of which 40% will be exported for export. It is expected that the first phase will have an annual production capacity of 150,000 vehicles, mainly producing high-end models designed by Chery, and the products will be named after new brands.
Chery's deputy general manager, Guo Qian, is the general manager of Chery Quantum and expects that Chery Quantum will focus on the export market in the future. Chery Quantum's first model will hit the mid-size car market of about 100,000 yuan. In the future, it is expected that a new sales network will be built in the country, including the acquisition of existing Chery dealers, but in the country, there are already Cowin, Chery, Wei Lin and Rui Qi. With the opening of five sales networks at the same time, the establishment of a new sales network is bound to be stressful and it is also easy for consumers to confuse. Whether multi-brand Chery can form a synergy, it still needs the test of the market.
In June this year, the National Development and Reform Commission approved the application for the relocation of the Chery Quantum Motor Co., Ltd. joint venture passenger car project, agreeing that the construction site will be moved from Wuhu, Anhui Province to Changshu, Jiangsu Province. Chery Quantum officially entered the construction phase. According to the announcement of the National Development and Reform Commission, the Chery Quantum products are passenger cars and sports passenger cars, which are supported by Chery's turbocharged engines, and use Chery Automobile's registered product trademarks. The construction scale is to produce 150,000 passenger vehicles annually, of which 40% will be exported for export. It is expected that the first phase will have an annual production capacity of 150,000 vehicles, mainly producing high-end models designed by Chery, and the products will be named after new brands.
Chery's deputy general manager, Guo Qian, is the general manager of Chery Quantum and expects that Chery Quantum will focus on the export market in the future. Chery Quantum's first model will hit the mid-size car market of about 100,000 yuan. In the future, it is expected that a new sales network will be built in the country, including the acquisition of existing Chery dealers, but in the country, there are already Cowin, Chery, Wei Lin and Rui Qi. With the opening of five sales networks at the same time, the establishment of a new sales network is bound to be stressful and it is also easy for consumers to confuse. Whether multi-brand Chery can form a synergy, it still needs the test of the market.
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