There is a need to customize the bus "as a result"
Xie Qianhui defines custom bus as: the Internet e-commerce platform (5i84 network) as the medium, through the use of big data mining, route planning to meet the individual needs of the citizens, to achieve fast, green, intelligent public transport services as the goal, It is a public transportation method that is effectively supplemented by traditional buses.
As a new thing, Xie Qianhui said that the birth of customized public transport is a reflection of the public's inability to better meet the diversified needs of existing public transport networks. This is mainly reflected in the limitations of existing public transport networks and the needs of the public. Diversified in two ways.
On the one hand, due to administrative restrictions, there are few cross-regional bus groups in China. “Even if there is a lot of operation in a certain area, the bus lines are still dominated by authorized franchising. The layout of bus lines is restricted by various factors, and the coverage is also restricted, which cannot fully meet the needs of citizens.â€
On the other hand, the coverage rate of private cars has risen sharply, and the local government has built a new urban area, which has led to strong traffic demand and serious urban congestion, which has made it difficult to travel and wait for a car. “It is precisely because of this situation that customized buses have emerged.â€
“Fourizations Construction†To create customized public transportation as public transportation to meet individual needs, Xie Qianhui believes that customized public transportation should have four characteristics: customization of requirements, management intelligence, operation of public transportation and diversification of services.
First, in terms of customization of requirements, Xie Qianhui said that Kangchi New Bus has subdivided the service group of customized public transportation into three categories, namely, financial industry, software industry and student market. “These three groups have very strong demand for customized public transportation. For example, the financial and software industry has a large demand for travel, mostly self-driving, high travel costs, and frequent traffic jams. Choosing a customized bus can reduce its on the road. Cost, and very convenient."
Secondly, in terms of management intelligence, operational bus and service diversification, Kangchi New Bus is integrated through the opening of 5i84 e-commerce platform and intelligent platforms such as APP. In Xie Qianhui's view, the current level of traditional bus information is very low, and most areas still need manual scheduling; and customized bus should break the traditional service model and achieve diversified services.
In order to better operate the customized bus, Kangchi New Bus set up the 5i84 website to solicit opinions on the route and provide better communication channels for passengers and Kangchi new bus. After the site was launched, the new Kangchi bus was actively developing an app for custom school buses. “If every parent downloads our app, it means we can do a lot of things, such as communicating with parents in a timely manner, so that every parent becomes a loyal customer of Kangchi New Bus.â€
After questioning the customized bus, it still needs to work hard for several months. On April 11 this year, the customized bus of Kangchi New Bus was officially opened, and two lines were opened. Then, at the end of August, Kangchi New Bus opened six customized school buses. line.
Although the customized bus operation of the new Kangchi bus is very good, it still bears doubts from the industry and passengers.
It is understood that in the early days of the birth of Fuzhou Custom Bus, due to the interests of some enterprises, it was opposed by 16 companies such as tourist passenger transport companies and long-distance passenger transport companies that had previously engaged in corporate commuting. Finally, through the consultations of local governments, Kangchi New Bus will not be able to touch the chartered business of the original enterprises, but mainly develop new markets.
Nowadays, the public also has doubts about the custom bus. Whether the higher fares of the bus are contrary to the public welfare of the traditional bus. In this regard, Xie Qianhui explained that the price of a custom school bus is 540,000 yuan, the service life is 6 years, and the depreciation of 90,000 yuan a year. "Assume that one person's fare is 12 yuan a day, a car can take 28 people, and the operating time of one year is 210 days. So the income can't offset the depreciation of the vehicle. Therefore, I think that the customized bus does not completely deviate from the nature of public welfare. ."
Although customized public transport does not violate the nature of public transport public welfare, Xie Qianhui believes that bus companies must also find ways to make profits, rather than relying on government subsidies. “How to turn passengers into customers is a topic that every bus company has to study. It is up to us to think seriously. When the passenger is still a passenger, the (bus company) income is only 1 yuan, and the passenger becomes a passenger. When you are a customer, the income is more than one dollar."
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