How do provincial logistics companies adapt to LED?

Zhang Woren: General Manager of Guangzhou Yuezhi Lighting Appliance Co., Ltd. As a Guangdong-based lighting appliance that has been engaged in brand distribution for many years in Guangdong and has multiple functions of chain distribution and engineering projects, this year we also sorted out clear development ideas: stable channels and Engineering, terminal, smart, and integration.
In fact, this year, many LED companies have turned the long, chaotic channel network into a flat, vertical channel network. For example, LED light source enterprises strengthen the direct control terminal by deepening the deep distribution of the community, commercial lighting enterprises accelerate market segmentation, set up commercial packaging channel specialists, directly sell for the decoration of commercial shops, and some traditional enterprises strengthen the dealers in the third-tier market. The network construction has reduced the number of links and so on.
Therefore, the distributors in the terminal field, whether it is the provincial capital logistics, or the county and city distributors, do not seek to change and undoubtedly die.
Many traditional provincial logistics companies do not focus on how to carry out reasonable overall planning in the distribution channels, blindly follow the large-scale investment of enterprises, design the distribution channel length, width, density according to the characteristics of the products, and do not consider their own service capabilities, as long as who Who is willing to pay to sign a distribution contract. In the era of LEDs with extremely short change cycles, the problem of ready-made distribution channels is easy to snowball, and it is hard to return.
Most of the current LED manufacturers are eager for quick success, and dealers are also susceptible to sales-only theory. In order to obtain year-end rebates, to compete for customers, in order to promote the sale of miscellaneous products, we only seek small profits but quick turnover, only to see small profits, regardless of the consequences, competing for goods; or to squeeze and eliminate the opponents of the same variety in the region, mutual Low price competition.
The result: the dealer has no profit, the second batch has no profit, the channel is blocked, and the brand declines. This is the embodiment of short-sighted, covetous and profitable low-quality in the market sales channel network.
LED lighting is a new type of lighting technology. It is not easy to face the competition of traditional lighting products at a price. The added value reflects the need for innovative marketing methods and profit models.
In addition, the marketing service system for LED new lighting products is not yet mature. There are few professional talents in the LED industry. No matter the professional channel dealers, sales personnel or maintenance personnel are very scarce, the immature operating environment will also reduce the confidence of dealers in large-scale entry into the field of LED lighting products.
In fact, due to excessive competition, LED lighting is more transparent than traditional lighting products. Moreover, LED lighting is closer to electronic consumer products. Due to the influence of technology, materials, and participants, the price decline rate is very obvious, so there is a greater risk to the dealer inventory cycle.
Dealers, especially provincial logistics companies, need to more accurately grasp market trends and rationally control inventory. In addition to adopting an information management system to avoid risks, they must also make efforts in terminal single-store boost and channel resource intensive.
I think that the ideal provincial channel network model will be a combination of various advantages in one region: brand advantage, talent advantage, capital advantage, storage advantage, distribution advantage, management advantage, public relations advantage, etc. Minimization, maximum advantage, and standardized operation.


An improvement over mechanical guides is an electric motor-driven cutting torch carriage. The speed of the motor can be varied allowing the welder to cut to dimensions and to cut at a specific speed. A typical motor driven carriage has four wheels: one driven by a reduction gear, two on swivels (castor style), and one freewheeling. The torch is mounted on the side of the carriage and is adjusted up and down by a gear and rack. The rack is a part of the special torch. The torch also can be tilted for bevel cuts. This machine comes with a straight two-groove track and has a radial bar for use in cutting circles and arcs. A motor-driven cutting torch cutting a circle is shown in figure 4-25. The carriage is equipped with an off-and-on switch, a reversing switch, a clutch, and a speed-adjusting dial that is calibrated in feet per minute.

Figure 4-25.-Electric motor-driven carriage being used to cut a circle in steel plate.

Figure 4-26 shows an electric drive carriage on a straight track being used for plate beveling. The operator must ensure that the electric cord and gas hoses do not become entangled on anything during the cutting operation. The best way to check for hose, electric cord, and torch clearance is to freewheel the carriage the full length of the track by hand.

Figure 4-26.-Electric motor-driven carriage being used on straight track to cut a beveled edge on steel plate.

You will find that the torch carriage is a valuable asset during deployment. This is especially true if your shop is called upon to produce a number of identical parts in quantity. Such an assignment might involve the fabrication of a large supply of handhole covers for runway fixtures, or another assignment might be the production of a large quantity of thick base plates for vertical columns. When using the torch carriage, you should lay the track in a straight line along a line parallel to the edge of the plate you are going to cut. Next, you light the torch and adjust the flame for the metal you are cutting. Move the carriage so the torch flame preheats the edge of the plate and then open the cutting oxygen valve and turn on the carriage motor. The machine begins moving along the track and continues to cut automatically until the end of the cut is reached. When the cut is complete, you should do the following: promptly turn off the cutting oxygen, turn off the current, and extinguish the flame--in that order. The cutting speed depends upon the thickness of the steel being cut

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