How does the Oprah swan geese and other intelligent warfare in the LED lighting industry fight?

In recent years, China's Internet technology has developed rapidly, relying on this momentum. China's various industries are taking advantage of the wind, and have invested in the new era model innovation of the Internet +, as well as the lighting industry. With the official opening of the Internet era, the lighting industry has transitioned from the traditional lighting era to the intelligent lighting era. Under the catalysis of the Internet, artificial intelligence, intelligent lighting, and the Internet of Things have recently released the 2017 annual report and achieved results. 6.957 billion yuan. In the summary analysis of the transcripts, Opt mentioned that in 2017, in the continuous optimization of product structure, deep-rooted business channels, active deployment of the Internet of Things and smart lighting, and promotion of intelligent manufacturing, the company achieved steady growth in revenue. Intelligence has become a big keyword in this financial report. In recent years, China's Internet technology has developed rapidly, relying on this momentum. China's various industries are taking advantage of the wind, and have invested in the new era model innovation of the Internet +, as well as the lighting industry. With the official opening of the Internet era, the lighting industry has transitioned from the traditional lighting era to the intelligent lighting era. Under the catalysis of the Internet, artificial intelligence, intelligent lighting, and Internet of Things technologies have emerged. Nowadays, it has developed into the era of intelligent Internet. Commercial marketing has transformed into a full-time, omni-channel and fully integrated full-market mode of cross-border, interactive and intelligent, and all walks of life have entered an unprecedented new form. According to the latest data, the global smart lighting market in 2017 is close to 28.9 billion yuan, with an annual growth rate of 95%. It is expected to reach 84.18 billion yuan in 2020, with an annual growth rate of 31%. China's smart lighting market reached a market size of 26.398 billion yuan in 2017. With the continuous popularization of smart home lighting applications, it is expected to reach 38.7 billion yuan in 2018, an increase of 46.6%. In order to seize the wind, China's home furnishing fields are all smarter, not only lighting companies, electronics industry, technology Internet and other giant companies have set foot in the attempt to divide the big cake of intelligent lighting. From smart lighting to all kinds of smart home appliances, to the layout of smart homes, there have been new breakthroughs. The business opportunities in the smart home market are visible. For example, in the exhibitions of the Spring Light Fair, Frankfurt Fair, Hong Kong Spring Fair, Canton Fair, etc. held this year, smart lighting has become the focus of this year, and major companies have played smart cards. Leading the era of the times, this will certainly set off a new wave in the huge LED lighting market. After the company cooperated with Huawei in 2016, the company cooperated with Tencent to realize the interconnection and interoperability with other smart home products. In 2017, it cooperated with Tencent to use intelligent voice as the entry point to control the whole house scene lighting through the Oupu micro-smart voice speaker. The system allows users to achieve a consumer experience from single-light control to full house smart home. The newly developed commercial Bluetooth small system has won unanimous praise from the industry. In addition, an independent IOT IoT platform has been established in intelligent control, and a smart home ecosystem based on intelligent lighting is developed on this platform. In recent years, Opto has gradually established core technological advantages in the areas of Internet of Things, sensors, near-field communication platforms, cloud computing, and big data processing. NVC Lighting NVC from 2016 in the hands of the Institute of Cloud Computing Center to 2017 and Haier Smart Home Shaohaihui strong alliance, and then join hands with Ali Smart, NVC in the field of intelligent lighting frequently cross-border linkage, in the smart home industry Each link forms a synergy. Alibaba currently has two intelligent platforms: Aliyun IOT (Ali Xiaozhi) and Tmall Elf. These two platforms are interconnected. The interaction of NVC products is based on Ali Intelligence and then controlled by Tmall Elf Voice. And implement the scene call. NVC has 4 products connected to Ali Intelligent Platforms, and it is expected to access three series in 2018. Hongyan Wang Yancheng, president of Hongyan Electric, said that Hongyan had clearly defined the direction of smart homes six or seven years ago. At that time, it has begun to cultivate and promote channels and markets for intelligent lighting. According to the annual report data at the end of 2017, in the Hongyan electrical system, the current sales of intelligent lighting segment accounted for 10% of the total sales. This proportion is not high, but compared with the data of previous years, it is a welcome progress to gradually increase each year. Hongyan and Hongyan Alibaba Cloud Link whole house smart home system realize interoperability and form different scene modes. The cloud + end mode is the new mode of winning the whole house smart home market. In addition, Philips Lighting has entered into strategic cooperation with China Mobile Research Institute and China Telecom Beijing Corporation to accelerate the construction of smart cities in China; Midea has launched a smart housekeeping model for whole house intelligent solutions; Haier Small Butler has industry-specific WeChat intelligent control technology The perfect intelligent lighting solution... The development of smart home is in the ascendant, but the consumer's awareness and consumption enthusiasm for smart home is increasing, and the advanced intelligent environment is taking shape. However, smart home appliances also have the pain point of interconnected communication. The smart home appliances of all brands are self-contained and fighting each other, just like an island. Interconnection Standards Released Intelligent Lighting is expected to bid farewell to the island phenomenon The "Smart Appliances Cloud and Cloud Interconnection Standard" officially released and implemented in November 2017 is China's first smart home appliance interconnection standard. The standard proposes a set of feasible solutions that enable interconnection and interoperability between intelligent systems of different home appliance manufacturers. The release of "Smart Appliances Cloud and Cloud Interconnection Standard" has opened up the second line of cross-brand smart home appliances. Shao Huairong General Manager of TCL Appliance Group CTO and TCL Smart Home Technology Co., Ltd. This standard is of great significance. If the whole home appliance can be interconnected, the barriers to smart home technology, such as the bottleneck of interconnection and intercommunication, will be fundamentally solved. Zhao Feng Vice President and CTO of Haier Household Appliances Group This standard is from the perspective of the industry. The selected entry points have effectively solved the pain points of the industry and enterprises, and represent the demands of the entire industry. This standard is very vital. Under the wave of Internet +, whether it is smart lighting or smart home is a new field, and it has not yet formed in the market. Most intelligent lighting companies are still trying to guide consumers. Lighting lighting companies should find a position and opportunity in the wave of intelligence, which will become a new era of the lighting industry. (

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