Since the mid-1990s, through the efforts, in China's power tool market, the dominant position of domestic power tools has gradually formed, and has been further consolidated in recent years. In the domestic power tool market, the number of domestic power tools sold has accounted for 90% of total sales, while various imported brand products account for only 10% of the market. In the foreign power tool market, the proportion of manufacturing in China is expanding, and China has become a global power tool production base. Since the first half of 2008, domestic power tool brands have dominated and become the market leader. In the next five or ten years, in China's power tool market, the share of domestic power tools will improve, and its competitiveness will be stronger. The main reason is that domestic power tools are basically the same or have inherent quality. It can compete with the imported brand, but the selling price is only one-third or even lower than the imported brand. Many import and export brand power tools, hand-held tools, portable tools, garden tools are produced by many domestic power tools companies, including many professional or semi-professional power tools. Since it can produce professional and semi-professional power tools for international famous electric tool companies, the level of self-owned brand power tools produced by themselves can also reach the level of foreign products. There is a power tool enterprise in China that, when producing a certain kind of power tools for a famous international electric tool manufacturer, still insists on the high quality of its own brand products designed and manufactured by itself, and is better than the OEM products especially in the service life. As a result, the independent intellectual property rights were maintained, and no patents were contributed to foreign companies due to the production of OEM products. This practice is very accurate. Even if you don't receive the order of this famous foreign power tool company in the future, you must maintain your own intellectual property rights and high-quality products. This will strengthen the domestic market share and expand year by year. The competitiveness of products is strong and powerful. The domestic power tool market is more critical to the quality and brand of power tools. Whether it is a power tool dealer, it is still a direct user of Fanbo, and they are very serious about the quality and brand of power tools. Therefore, the market has increased the inclination of good quality and good brand power tools. This is an improvement, indicating that the power tool market is maturing. Because of this, the brand awareness and brand effect of the domestic power tool market is more prominent. Many power tool dealers, especially the power tools dealers with a small strength and scale, are highly competitive in distributing good brand power tools. Enthusiasm. It is precisely because of this that the famous brand products of the six power tool companies that have won the title of China's famous brand and a number of power tool products that have won the provincial and city famous brands have received more care from the market. They generally feel that the market is selling well, and the production is busy, and some even Shouting too late to produce. Shanghai Ruiqi Tools Co., Ltd., Zhejiang Boda Electric Co., Ltd., Tieqi Power Tools Co., Ltd., Jiangsu Dongcheng Power Tools Co., Ltd. and other power tools with good quality and excellent brand have a good marketing situation. According to industry insiders, Dongcheng brand electric tools produced by Jiangsu Dongcheng Power Tools Co., Ltd. have a good market sales. Many dealers are competing for agency or operation, and they have carefully operated and produced positive effects. In order to expand the market, Jiangsu Dongcheng Power Tools Co., Ltd. has strengthened marketing management and after-sales service, and implemented Dongcheng brand stores, which not only effectively promoted marketing, but also curbed the breeding of counterfeit products. It is also known that companies such as Jiangsu Dongcheng Power Tools Co., Ltd. pay close attention to the marketing and maintenance of electric tools distributed in the large, medium and even county-level cities in the country. Because of the help of fellow villagers, marketing has been promoted to large, medium and small cities across the country, and marketing outlets are scattered and almost snare. (This article Source: China Industry Research Network)
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