In recent years, the LED lighting industry has benefited from the continuous promotion of policies and the continuous maturity of technology. Its application fields have gradually penetrated from engineering channels and commercial lighting channels to terminal consumption channels. The LED home lighting market is becoming the competition of major lighting manufacturers. Ground.
At the moment when the concept of LED lighting is gradually popularized, what is the penetration of LED lighting products in the terminal field? What difficulties and obstacles does LED lighting products face in the ordinary people's homes?
The price fell below the sweet spot to promote the development of LED home lighting market. At the next generation of lighting exhibition in Tokyo in early 2013, global lighting giant Philips predicted that by 2015, LED will account for 45 of the market, while traditional lighting will be 55. In the next 8 In the year, due to product and cost innovation, this will reduce the application threshold of LED lights, predicting that the global LED lighting application market penetration rate will reach 64, while the LED bulb price will be reduced by 80.
Currently, from a consumer perspective, the biggest market barrier for LED lighting products is price. As the primary consideration of consumers, price has always been the most concerned issue for ordinary people. According to the survey of the latest LED bulb retail price by global market research institutes, the average retail price of LED bulbs replacing 40W in the world in July this year dropped slightly by 0.6 to reach 15.5 US dollars, of which the price drop in the US was the most obvious. The global average price of LED bulbs replacing 60W fell slightly by 3.3 to reach US$22.6, with the most obvious price drop in Europe.
At the same time, the world's major lighting giants have also accelerated the pace of grabbing the home market. First-line manufacturers such as Yiguang, Toshiba and Philips all had new products in July, and they have successively cut prices. After Samsung and Cree released LED bulbs with prices below US$15 and US$10 at the beginning of the year, OSRAM also announced that it will launch products under 10 Euros (about US$13.1) in June this year. The price reduction of the first-line brands has made the price competition in the LED bulb market more and more fierce.
The reporter found that the price of Osram 5WLED bulbs is about 40 yuan, and the price of Philips 5W/E27 daylight LED bulbs has dropped to 39 yuan. The price of traditional lighting products with the same brand has been very high. Close. In addition, from the sales data of Tmall and Jingdong Mall, the penetration rate of household LED lighting is accelerating, and the home LED lighting market is already on the eve of the outbreak.
As the world's largest production and consumption base, China's LED home lighting prospects are equally immeasurable. To this end, some domestic LED lighting companies have already launched a crackdown on the home lighting market, Zhongshan Mulinsen Co., Ltd., which has a price butcher, has set off a parity revolution since last year, for some LED bulbs and LEDT8 tubes. The price adjustment was carried out at a price of more than 40. The LED high-end light source entered the era of one dollar, which shocked the industry.
According to the data of the US Department of Energy, with the maturity of LED lighting technology, LED lighting products will not only improve in terms of luminous efficiency, but also the price of LED finished lamps will enter due to the decline in LED chip cost and packaging cost reduction. The range of close to the people, to promote the further popularization of LED lighting.
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