The “Taiwan Made†automobile and motorcycle parts that have suffered from the financial crisis have looted the market. On the afternoon of the 31st, a trade delegation composed of 24 auto parts companies from Taiwan came to the trade fair. The Chongqing Committee of the China Council for the Promotion of International Trade specially organized more than 70 automobile, motorcycle and agricultural machinery manufacturers, including Lifan, Zongshen, Chang'an and Jialing. In the process of negotiations, Taiwan auto giant Rui Li expressed that he would like to invest 10 million US dollars to build factories to produce molds.
By exploiting the stop loss in Chongqing market
Wu Wenzheng, representative of Taipei World Trade Center, the organizer of this trade delegation, told reporters that the automobile and motorcycle accessories industry in Taiwan is highly export-oriented to Europe and the United States. In 2008, the total export volume of auto parts and components of the entire Taiwan reached US$4.7 billion, of which 4 Exported to the U.S. market. After the financial crisis, the auto industry in the United States continued to slump. From the current situation, the export volume has dropped by at least 20%.
Unlike the weak markets in Europe and the United States, Chongqing’s car sales still maintained its growth during the financial crisis. This really made Taiwanese companies jealous. To this end, the Taipei World Trade Center specially organized 24 large-scale automobile and motorcycle parts and components companies including Jianda and Rayleigh’s two listed companies in Taiwan to seek out trading partners, hoping to explore the Chongqing market to make up for the losses in Europe and the United States. .
70æ¸ seek partners
“Taiwan accessories giants that have long been supplying accessories to famous carmakers such as Chrysler and Honda have also come to seek cooperation between 'Lifan' and 'Chang'an.†Yang Xuchao, vice minister of the Municipal Trade Promotion Department, said that this time, a The aspect is affected by the financial crisis. On the other hand, it is also a manifestation of the development of the automobile and motorcycle industry represented by Lifan and Changan.
“Give me several product introductions. We have to compare products and prices before talking about cooperation.†At the talks, more than 70 local Chongqing companies had a heated conversation with Taiwanese guests from afar. Most of the Chongqing enterprises attending the meeting stated that it is necessary to comprehensively compare product quality and price before deciding whether to cooperate.
“Taiwan’s accessories are still a bit expensive.†Chen Yuanzheng, director of the Cost Price Center of the Purchasing Department of the China Jialing Group, said that compared with the products currently being purchased, the quality advantages of Taiwan’s accessories are not obvious. Due to tariffs and labor costs, most accessories are better than the mainland. About 20% higher, individual products are twice as high as the mainland.
Want to build plant down product prices
“Chongqing is our first choice for setting up the fourth factory in the Mainland, with a total investment of around US$10 million.†Lu Zhengwei, manager of the Taiwan auto parts giant and Rayleigh’s stock business unit, told reporters that before 2010, Rayleigh will put 65 % of the production capacity was relocated to the Mainland. At present, Rayleigh has set up factories in Hainan, Wuhan, and Kaifeng. The next step is to set up factories in Chongqing in the future, with mold manufacturing as the mainstay.
Taiwan’s another auto parts giant Jianda’s industry also plans to build a plant. Shen Ruixiong, Associate of China Construction Industry Corporation, disclosed that Jianda Industry has built five plants in the interior, located in Shenzhen, Kunshan and Tianjin. “The next layout plan Once started, it must be in the west of Chongqing." At present, Jianda has signed product sales agreements with Lifan, Zongshen, Jianshe, and Loncin.
“Localization is the key to entering the Chongqing market.†Insiders said that Taiwan's accessory companies have earlier cooperation with Japan, South Korea, Europe and the United States, and have certain advantages in quality. However, in the current situation where the level of manufacturing is not much different, the high price of Taiwanese products is a barrier to its entry into Chongqing. If the factory is built directly, the price will fall.
Industrial impact will be eliminated
On the afternoon of the 30th, Chairman of the Chongqing Motorcycle Parts Association and Chairman of Akita Gear Co., Ltd. Fu Zhongqiu told reporters that the introduction of Taiwan motorcycles into Chongqing to build factories will boost the upgrading of Chongqing motorcycle industry and enhance the influence of the Chongqing motorcycle industry.
“Of course, welcome, this is a good thing.†Fu Zhongqiu said that the Taiwan motorcycle industry has advantages in the manufacturing process and new product research and development, and its quality has been widely recognized in the world. “So they enter the Chongqing market and they are very good for us. "." Fu Zhongqiu said.
It is understood that Chongqing automobile and motorcycle industry has a huge scale, relying on Chang'an, Lifan, Jialing, Longxin and a group of leading auto companies, has formed more than 1,000 automobile and motorcycle manufacturers. “Chongqing can be said to be the region with the highest concentration of motor-vehicle companies in the world, but the development is uneven. Some companies have backward production equipment and low levels of independent research and development. It is necessary to upgrade the industry.†said Fu Zhongqiu, the Taiwan auto and motorcycle accessories company Orders and establishment of factories will, in the short term, divide the orders of some companies. "Of course, your level will be eliminated, which will cause some companies to face difficulties. This is the law of the market. You can only seek for improvement by advancing in the face of adversity. Survival.†Fu Zhongqiu said that Chongqing’s enterprises can take the opportunity to learn from Taiwanese companies about their excellent technology and management, and to practice their internal skills in order to participate in competition.
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