Luan Ping: Turning crisis into an opportunity for expansion and further stepping forward

In the face of the financial crisis that swept the world in 2009, the Chinese internal combustion engine industry also faced a severe test. However, in the financial crisis, Yuchai Group has risen in strength and has stood out for itself. This has resulted in the “new Yuchai Phenomenon” that has attracted the domestic industry and society as a whole. During the "Two Conferences" in Guangxi in 2010, members of the Guangxi CPPCC National Committee and Chairman of Yuchai Group's Board of Directors Fuping received an exclusive interview with Xinhua News Agency reporters on Yuchai's experience in dealing with the financial crisis and Yuchai's development strategy in the new year.

Xinhua News Agency reporter: In 2009, the world economic crisis swept the world, the internal combustion engine industry suffered a severe impact, but in the crisis Yuchai's performance was very good. Please introduce the overall performance of Yuchai last year.

Fu Ping: In 2009, Yuchai turned the crisis into a machine and continued its glorious year. In the past year, Yuchai’s machinery has closely followed the operating principle of “internal training, building and development” and firmly grasps the overall thinking of “knowing crisis, practicing internal strength, superior products, seizing the market, and accumulating strength” and solidly promotes various tasks. , With the majority of dealers, service providers, OEMs, etc. to jointly seize opportunities and overcome difficulties, with the constantly updated figures to hand over the perfect answer: Yuchai Group's sales revenue exceeded 26.96 billion yuan, an increase of 28.45%, engine sales The volume exceeded 674,000 units, ranking first among domestic counterparts for nine consecutive years; sales of 4,587 units of construction machinery, sales revenue increased by 59.35% over the same period last year. Among them, Yuchai Machinery Co., Ltd. had the first span of 400,000 units in two months ahead of schedule. In the whole year, it achieved a total of 467,899 units of engine sales, a year-on-year increase of 25.68%, and sales revenue of RMB 17.2 billion, an increase of 30% year-on-year. In overseas markets, with the advent of the China-ASEAN free trade zone, the export ASEAN countries will achieve a 25% upward trend, leading the industry.

In addition, in 2009, Yuchai’s 9 subsidiaries, including energy and chemical companies, power companies, Yuchai Heavy Industry, logistics companies, joint-stock companies, accessories companies, Jinchuang, Chengxin, and Huayuan, achieved over 20% The sales revenue growth rate exceeded its annual target. Among them, 4 subsidiaries achieved more than 40% growth in sales revenue - growth rate of energy and chemical companies was 110.41%; growth rate of power companies was 50.12%; growth rate of Yuchai Heavy Industry was 42.09%; growth rate of logistics companies was 41.07% , It became the second company in the Yuchai Group after the joint-stock company and its second sales revenue exceeded 2 billion yuan.

Xinhua News Agency reporter: We have seen that when the cold crisis hit the entire industry, a series of big actions by Yuchai caught the attention of the world: Haihong, the first marine engine in Ziyang, Sichuan, Xiamen Yuchai Engine Co., Ltd. The commissioning line was formally put into operation, and the Wuhu plant in Anhui started construction. It even took the initiative to spin off 9 subsidiaries and so on. Mr. Chairman, Mr. Yu, can change the crisis into opportunities and even take the initiative to accelerate development. Why does Yuchai have this kind of confidence?

Luan Ping: These actions are the needs of optimizing industrial layout in Yuchai's development strategy. Yuchai Group, located in Yulin, Guangxi, is neither along the coast nor the coast, and has no advantage in location. Without the protection of an automobile factory, as an independent engine supplier, Yuchai can only rely on their own efforts to find ways to build their own advantages to cope with the increasing demand. The fierce industrial competition and the severe impact of the financial crisis have enabled us to stand the test of history and work with many outstanding domestic enterprises to back up the backbone of the national industry.

To this end, Yuchai has continuously deepened corporate reforms, established a strategic management system for the group, timely adjusted the internal industrial structure of the group, expanded external financing channels, actively seized market opportunities, accelerated the technological transformation of enterprises, innovated incentive mechanisms, developed leading products, and cultivated innovations. Culture, the introduction and cultivation of innovative talents, so as to enhance the ability of independent innovation, improve market competitiveness, seize the initiative, and win market opportunities.

Therefore, Yuchai has a management team that leads the company's successful transformation, the best domestic engine R&D team, the production team known as the Tiejun, the brave and brave sales team, and the dedication and quick service team. Of course, Yuchai also has manufacturing advantages, market advantages, service advantages, cultural advantages, and management advantages. This is our spirit.

Yuchai's core R&D organization - Yuchai Engineering Research Institute has gathered more than 400 scientific research personnel, including 6 special allowances from the State Council, 11 national technical experts, 24 doctors, 56 masters, and 196 senior engineers. A large number of R&D teams with multinational corporate backgrounds and practical experience are formed; Yuchai’s production team has a large number of outstanding workers technicians dubbed “Yuchai’s baby”. Some of them are “national labor models” and some are "National Technology Experts"; dedicated and fast Yuchai professional service has long been a household name, reputation, especially in 2008 more than 5,000 vehicles equipped with Yuchai 4 engine Beijing Olympics vehicle service protection work, the national brand service advantages let us remember Still deep.

Yuchai has always insisted on independent research and development, "production generation, R & D generation, planning a generation." In the field of engines, Yuchai Electric Co., Ltd. "uses excellence and leadership to meet the public's demand for power." It has formed a wide range of engine products and a variety of models. It is at the leading domestic level in the development and production of green and low-emission engines. International level synchronization. 3 to 5 years ahead of schedule, we have successfully developed or put into the market engines that meet the criteria for emission standards 1, 2, 3, 4, and 4 of the world. In 2009, a total of 196 basic products were developed, representing a year-on-year increase of 22.5%; commercial production of new products was 104,000 units, new product sales revenue increased by 11.19% year-on-year, and core technology development continued to lead domestic counterparts. Completed the world's first renewable air hybrid engine functional verification; developed a "low-carbon, energy-efficient, and high-efficiency engine" and successfully installed a trial run, making Yuchai the first company in China to develop a commercial diesel engine with a power exceeding 40kW/L. The first company to achieve two-stage turbocharged diesel engine loading operation. In the era of low-carbon economy, Yuchai proposed an engine commodity strategy in 2010: subdivision and coverage, environmental protection upgrades, and leading applications, leading China's engine industry to develop in the direction of low emissions. Yuchai's key new products include the YC HPT Yuchai Hybrid and the YC6L-50 model that achieves the 5th emission of the country. The YC4FA-40, which combines the economy of the Japanese products with the reliability and dynamics of the European products, is the perfect model. Township Dedicated Power YC4BJ, Demolition Dedicated Power YC6A/6J/6B, 50 Loader Gold Power YC6G, YC6M-40 for Road Transport Condition Development, Heavy Gas Power YC6MKN, 10 Upgrade Ship Power Best Power YC6MK, Synchronous World New A generation of heavy engine power YC6K, heavy mining vehicle leading power YC6T-T2, a new generation of 40L class ship electrical products YC6C and so on.

In the field of construction machinery, Yuchai Heavy Industry continued to improve and enrich the spectrum of excavators, and its product development entered a 30-ton, 40-ton large-scale excavator, and launched a series of new products such as medium and large digging and rotary drilling rigs, successfully expanding heavy machinery. product.

In marketing and service, Yuchai takes the winning terminal as its strategic goal, strengthens the overall market planning ability, enhances the professional plate market operation quality and level, optimizes the service network, strengthens the service of accessories service, and enhances the regional market construction management capability. Outstanding record.

In the case of shrinking external demand in 2009, Yuchai did not stop the pace of internationalization, but began to optimize the product structure and build a strong overseas marketing network. In July 2009, Yuchai made its overseas marketing department independent from the sales company, established an overseas marketing department, and adjusted its overseas offices. At present, Yuchai has 13 overseas offices, more than 30 overseas distributors, and parts supply protection and after-sales service support in more than 50 countries. Yuchai is registered in more than 60 overseas countries and the products are sold well. In more than 80 countries and regions such as Southeast Asia, the Middle East, Latin America, Eastern Europe, and Africa, the engine has more than 100,000 units overseas. Yuchai's eight series of Euro 3 and Euro 4 products have been certified by T?VE/e-mark, and it is the only engine manufacturer in China that has obtained this certification, which means that Yuchai has obtained tickets for the European market.

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