Michelin expands investment in China and focuses on high-end environmental protection markets

On January 26, 2013, Michelin 's largest investment project in China, the new Michelin Shenyang plant with a total investment of nearly US$1.5 billion was put into production. The new plant products include light truck tires for passenger cars, truck and bus tires , and annual production capacity of more than 12 million. "The tires produced at the new plant are all environmentally friendly, high-performance radial tires, " said Sunard, president of the Michelin Group.

At present, Michelin has a total annual capacity of 8 million factories in Shanghai and Shenyang. According to the Michelin China plan, by 2015, the capacity of Shenyang's new plant will gradually reach its peak, and the total production capacity of Michelin in China is expected to approach 20 million.

The high-end tire market began to develop with the high-end car market. The continuous introduction of high-end models in the vehicle market has gradually increased consumer awareness of tires. In recent years, various tire companies around the world have gathered high-performance tire markets.

According to industry experts, although the Chinese auto market has declined steadily, it is still growing relative to Europe. There is still room for growth in different market segments in the tire market. High-performance tires, energy saving, safety, comfort, fuel economy, and durability are all-inclusive. Performance of the tires, market demand is still strong.

According to the relevant data from China Rubber Industry Association Tire Branch, the total tire production in 2012 was approximately 483 million, an increase of 5%-7% year-on-year. The global tire market is growing by almost 4% annually, and the high-end market will exceed 9% to 10%. The growth rate of the Chinese tire market is still higher than the global average.

Some experts predict that the global automotive high-end market will grow at an annual rate of 4.7% from 2011 to 2015, while in the Asia-Pacific region it will be expected to achieve a rapid growth of 19.1%, which is more than four times that of global growth. Similarly, in the high-end tire market, global The annual growth rate is 9.6%, while in the Asia-Pacific region it is expected to achieve a growth of 17%, which is almost double the global growth.

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