Nanjing Fiat cuts down parts prices


Nanjing Fiat cuts down the price of accessories. Nanjing Fiat will cut down the price of accessories completely since New Year's Day. The price adjustment of the accessories involved 500 kinds of wearing parts and 1500 kinds of medium damage and slow loss, accounting for more than half of the total number of accessories in Nanjing Fiat. The declines of various varieties were mixed, among which the price of regular maintenance parts most concerned by consumers was the largest, further reducing the cost of car maintenance for consumers. Different from the price adjustment of the whole vehicle, the full adjustment of the price of accessories will benefit all new and old customers of the Nanjing Fiat series models. Mr. Jing Boqing, deputy general manager of Nanjing Fiat and general manager of the Ministry of Commerce, said in an interview with reporters that accessories are a crucial S (Spare parts) for 4S dealerships; for products, it is the product of the decision. Comprehensive cost-effectiveness is an important factor. Whether it can provide customers with timely and genuine accessories with sufficient quantity and high quality is directly related to customer satisfaction with the service and loyalty to the brand. Nanjing Fiat regards the accessories service as part of the brand value and always attaches great importance to it. He said that the current social ownership of the Nanjing Fiat series models has exceeded 60,000 vehicles, of which the Beijing area has reached 16,000 vehicles. Compared with the beginning of the year, the amount of routine maintenance and repairs can not be the same. Nanjing Fiat made an overall adjustment to the relatively stable parts price system and fully adapted to the changes in market demand. Judging from the external conditions, the substantial increase in the demand base of accessories has created the possibility of comprehensive adjustment of the price of accessories. In terms of internal management, Nanjing Fiat has made continuous improvement in spare parts production, procurement and supply in recent years. The channels for goods, the procurement of parts and accessories, the strict control of packaging and transportation costs, and the use of levers for tariff changes in imports have been used to tap potential and increase efficiency, creating flexibility for the adjustment of parts prices. The overall reduction in the price of accessories will consolidate the overall cost-effectiveness of Nanjing Fiat products in its class of products. For consumers, it means that the premium and value-added of services mean that Nanjing Fiat, which aims to cultivate customer loyalty Brand new start and start of brand strategy.