In today's automotive industry, the hottest topic is undoubtedly the application of aluminum alloy on the body of the car. As this lightweight material has historically been used in the latest generation of premium car and sports car brands, Ford has also unexpectedly announced that its next-generation F-150 pickup will feature a reinforced aluminum body. What is more attractive than replacing the new body material is that the price of the 2015 F150 has not increased significantly. As if in response to this change made by Ford, GM later rumors that lightweight materials will be used in the next generation of pickup products. Among the traditional pickup truck brands in the United States, only Chrysler's Ram pickup has no word on the aluminum body. It seems that Ram is not eager to apply this lightweight material.
According to Reuters interviews with two people inside Ram, the Ram 1500 series pickup truck type will not consider the use of aluminum alloy as the material of the body before 2020, but this does not mean that Ram is not optimistic about the development of aluminum body. Or in the future, the existing body materials will remain unchanged. According to the five-year plan of the Ram brand, in the upcoming 2015, Ram pickup will be upgraded, and in 2017 Ram will undergo a more thorough change. Therefore, these two people are not optimistic about the aluminum body can quickly introduce Ram in the future, perhaps at least until 2021, Ram will consider the use of aluminum alloy as a material.
Chrysler's Fiat manager Salgio Maceroni has never revealed a single word on whether to choose a new pickup material choice. Although he once said in May that "it is better to use aluminum alloys in building construction than in cars, he actually understands that if competitors' aluminum alloy models are popular in the market, then the trend is also one. A necessary choice.
Therefore, Ram's aluminum body road depends entirely on the future sales of Ford and GM. Moreover, as the two companies adopt new technologies, the market needs a certain period of acceptance. Therefore, Ram pickup may have an advantage in sales in the near future. In addition, at the beginning of this year, there were rumors that the price of steel would increase as automakers demanded steel and suppliers could not supply steel in time. If this is the case, then the use of other viable materials instead of steel as soon as possible is the key to maintaining competitiveness in the market.
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