On August 7th, one hour before the China-Japan soccer final in the Asian Cup, Song Mingjun, general manager of FAW Xiali Sales Co., told reporters: “The outcome of the Sino-Japanese football match is not important. It is important to kick our spirit. The same is true of the industry, Xiali will be committed to the development of the national automobile industry, just as the United States Ford, to create a true national car." The next day, FAW Xiali the first million cars off the assembly line, the same day, Xiali N3 nationwide listing. From 1986, the first Xiali hatchback sedan produced by the “CKD†method went offline. Today, 18 years ago, “Xia Li,†the Chinese “famous trademark†recognized by the State Administration for Industry and Commerce, seemed to be silent for too long. In the "Great Leap Forward" of the "fast fish to eat slow fish" car, Xiali's advantage was lost and he could only manage his own territory by reducing prices. Xia Li N3's listing and the old section of Xiali's price cuts seem to be passing a signal, Xiali wants to recast brilliant. Although Xia Li’s past 18 years were brilliant in the language of Xiali’s senior management, this is not the same as the past, and the latecomers’ siege has not given Xiali a chance to breathe. Can you assume the national standard car? Zhang Qun, director of the FAW Xiali Product R&D Center, told reporters that the Xiali N3 is fully self-developed and used 18 months before and after. Zhang Qun introduced that FAW Xiali has a national-level technology research and development center. N3 is a product that has accumulated a lot and has complete independent intellectual property rights. The launch of the Xiali N3 a total of 1.3L, 1.1L, 1.0L three displacement, sub-hatchback and sedan two styles, a total of 6 models, priced from 43,800 yuan to 59,800 yuan yuan. Compared with the old model Xiali, the Xiali N3 is transformed into a more fashionable shape. The front headlights and horizontal chrome grille of the diamond drill appear on the body of the Xiali for the first time, with 4 doors opened at a large angle, and the foldable electric rear view. Mirrors, four-door central control door locks, power windows, and CD stereos are also added to the Charley body. Zhang Qun said that the body plate of Xiali N3 was thickened, increasing from the 1.6mm of the old Xiali to 2.5mm. The Xiali N3, which has become solid and stylish, said that its own independent R&D is still overdone. It can only be said that improvement work has been effective. The sales price of Xiali N3 basically covered the price of the old Xiali, and to a certain extent, it was another depreciation of the price. But it is commendable that Xiali N3 has improved its competitive strength. Tian Tian, ​​deputy general manager of Tianjin FAW Group, told reporters that the positioning of Xiali N3 is "new strength." "N3": N stands for the concept of Nation?al, New, and Nice, while the number 3 not only implies that it is a brand new third-generation model of the Xiali cars, but also refers to FAW Xiali. Save money, worry, save time "three provinces" concept. This time, FAW Xiali clearly put forward the concept of creating a “national car†for the first time. Song Mingjun explained to reporters that the connotation of the national car has four standards: "First, the national car should be an entry car for the common people; second, it should be designed by itself and have complete intellectual property rights; and third, it must have a certain amount of possession. In the end, the price of the national car is low, and the allocation is relatively high." It can be seen that Song Mingjun's representation of the national car is based on the characteristics of Xiali. Previously, Geely of Zhejiang was proposed for "building a Chinese national standard car." Geely no longer speaks of this concept, but the monthly sales model is comparable to Xiali. In January of this year, Geely sold 8,018 cars, while Xiali’s sales figure was 6,245. Geely’s latest arrival became Xiali’s biggest competitor. . Thus, for Xiali, the concept of a national car is good, but whether it can be achieved is still a question. Strengthen FAW Xiali’s Taki In 2002, the “Tianjin FAW Xiali Automobile Co., Ltd.†formed after the reorganization of Tianjin Auto and FAW Group presented a new look in just two years. FAW Toyota, FAW Xiali before and after the launch of a number of Viagra, Ville products. Song Mingjun said that FAW Xiali's product layout resembles a pagoda, and the spire is the product of the joint-stock company FAW Toyota. The tower waist is the VIB platform's VITZ and Ville, and Taki is the product of the SHARI brand. The offline of Xiali N3 is the need of FAW Xiali to stabilize the base. At the offline ceremony of Xiali N3, Yan Fengfeng, general manager of FAW Group, a representative of the holding company, arrived. He said FAW Xiali is a base for FAW Group to develop its own brand. As the automotive industry leader FAW's weakness in its own brand has become the object of criticism in the industry. Regardless of FAW's failure in the national car industry, FAW Xiali is not responsible for such a mission. Compared with the uncanny performance of FAW Toyota, Xia Li, who was a Taki, retreated in 18 years. The “Red Storm†set off by Xiali in the past has already become history. After being hunted by the latecomers, Xiali, who is slowly moving forward, is gradually unable to keep up with the beat. The Xiali car with 700,000 vehicles is the largest asset of FAW Xiali. An imminent problem for FAW Xiali is that these Xiali cars are still facing a large area of ​​upgrading. These owners who were once loyal to Xiali’s will not cast another door to him is a difficult problem facing FAW Xiali. As an extension of the product line or more precisely as a “rescueâ€, Xiali N3 shoulders the mission of maintaining Xiali’s brand loyalty. Zhang Qun told the reporter that the exhaust emissions of the N31.1L engine can reach the Euro III standard and the target is to target the taxi market in Beijing. Beginning in July of next year, Beijing will take the lead in implementing the Euro III standard. Although Xiali’s taxi fleet has rapidly declined in recent years in Beijing, the Beijing market’s apparent role has significant implications for Xiali’s sales throughout the country. The launch of the Euro III standard Xiali car is a “crisis public relations†for FAW Xiali. Xiali N3 listed at the same time, the old Xiali all price cuts, the highest a price reduction of up to 11%, after the price cuts almost equal to 30,000 yuan mark, priced at 31,800 yuan. On the third day of this news release, BYD Auto announced that it will cut prices on some models from now on. The highest price cut will be nearly 8,000 yuan. The chain reaction of the auto market has started. The autonomy of the Xiali N3 is an indispensable feature of the autonomy. It is an exhibition of the independent research and development capabilities of FAW Xiali. Although this ability does not currently seem to be strong, this gesture alone is worthy of recognition. For FAW Xiali, another driving force for the development of autonomy is the desire to get rid of Toyota's bondage. On April 8 this year, ST Xiali (FAW Xiali) announced that the company expects its total profit for 2003 to be slightly lower than the total amount of profits disclosed in the first three quarters of 2003. This means that ST Xiali, who had fully profited in the first three quarters of 2003, lost again in the fourth quarter. ST Xiali attributed the loss in the fourth quarter to a relatively large price adjustment for the NBC sedan; the increase in raw material prices and the rise in the exchange rate of the yen led to an increase in the cost of imported parts; another important reason is that the company Received the 2003 annual audit report of Tianjin FAW Toyota Motor Co., Ltd. The report said that due to the implementation of cash incentives such as cash back in the fourth quarter of 2003, FAW Toyota's profitability in the fourth quarter of 2003 also declined. ST Xiali owns 30% shares of FAW Toyota. In the first three quarters of the profit, FAW Toyota's contribution to its profits was as high as 60%. Analysts said: “This is directly related to FAW Xiali’s reliance on Toyota.†Tian Liming, deputy general manager of Tianjin FAW Group, told the reporter during the listing of Xiali N3: “The current profit level of Xiali models is still relatively low. The entire profit structure of Tianjin FAW will not change.†The listing of Xiali N3 is a sign that Tianjin FAW is expanding its own business. The Xiali N3, which relies on a low price and high configuration to enter the auto market, is not only the main force of FAW Xiali’s strong “Takiâ€, but also the initiative of FAW Xiali to seek self-development and get rid of foreign capital restrictions. Song Mingjun said: “Our goal is that the first car used by the Chinese people should be produced at FAW Xiali.†Ford who is a Chinese company is a new target for Xiali. Although this goal is still only a dream. (Reporter Wu Weiqiang)
Xiali sales general manager said: Xiali to be China's Ford
On August 7th, one hour before the China-Japan soccer final in the Asian Cup, Song Mingjun, general manager of FAW Xiali Sales Co., told reporters: “The outcome of the Sino-Japanese football match is not important. It is important to kick our spirit. The same is true of the industry, Xiali will be committed to the development of the national automobile industry, just as the United States Ford, to create a true national car." The next day, FAW Xiali the first million cars off the assembly line, the same day, Xiali N3 nationwide listing. From 1986, the first Xiali hatchback sedan produced by the “CKD†method went offline. Today, 18 years ago, “Xia Li,†the Chinese “famous trademark†recognized by the State Administration for Industry and Commerce, seemed to be silent for too long. In the "Great Leap Forward" of the "fast fish to eat slow fish" car, Xiali's advantage was lost and he could only manage his own territory by reducing prices. Xia Li N3's listing and the old section of Xiali's price cuts seem to be passing a signal, Xiali wants to recast brilliant. Although Xia Li’s past 18 years were brilliant in the language of Xiali’s senior management, this is not the same as the past, and the latecomers’ siege has not given Xiali a chance to breathe. Can you assume the national standard car? Zhang Qun, director of the FAW Xiali Product R&D Center, told reporters that the Xiali N3 is fully self-developed and used 18 months before and after. Zhang Qun introduced that FAW Xiali has a national-level technology research and development center. N3 is a product that has accumulated a lot and has complete independent intellectual property rights. The launch of the Xiali N3 a total of 1.3L, 1.1L, 1.0L three displacement, sub-hatchback and sedan two styles, a total of 6 models, priced from 43,800 yuan to 59,800 yuan yuan. Compared with the old model Xiali, the Xiali N3 is transformed into a more fashionable shape. The front headlights and horizontal chrome grille of the diamond drill appear on the body of the Xiali for the first time, with 4 doors opened at a large angle, and the foldable electric rear view. Mirrors, four-door central control door locks, power windows, and CD stereos are also added to the Charley body. Zhang Qun said that the body plate of Xiali N3 was thickened, increasing from the 1.6mm of the old Xiali to 2.5mm. The Xiali N3, which has become solid and stylish, said that its own independent R&D is still overdone. It can only be said that improvement work has been effective. The sales price of Xiali N3 basically covered the price of the old Xiali, and to a certain extent, it was another depreciation of the price. But it is commendable that Xiali N3 has improved its competitive strength. Tian Tian, ​​deputy general manager of Tianjin FAW Group, told reporters that the positioning of Xiali N3 is "new strength." "N3": N stands for the concept of Nation?al, New, and Nice, while the number 3 not only implies that it is a brand new third-generation model of the Xiali cars, but also refers to FAW Xiali. Save money, worry, save time "three provinces" concept. This time, FAW Xiali clearly put forward the concept of creating a “national car†for the first time. Song Mingjun explained to reporters that the connotation of the national car has four standards: "First, the national car should be an entry car for the common people; second, it should be designed by itself and have complete intellectual property rights; and third, it must have a certain amount of possession. In the end, the price of the national car is low, and the allocation is relatively high." It can be seen that Song Mingjun's representation of the national car is based on the characteristics of Xiali. Previously, Geely of Zhejiang was proposed for "building a Chinese national standard car." Geely no longer speaks of this concept, but the monthly sales model is comparable to Xiali. In January of this year, Geely sold 8,018 cars, while Xiali’s sales figure was 6,245. Geely’s latest arrival became Xiali’s biggest competitor. . Thus, for Xiali, the concept of a national car is good, but whether it can be achieved is still a question. Strengthen FAW Xiali’s Taki In 2002, the “Tianjin FAW Xiali Automobile Co., Ltd.†formed after the reorganization of Tianjin Auto and FAW Group presented a new look in just two years. FAW Toyota, FAW Xiali before and after the launch of a number of Viagra, Ville products. Song Mingjun said that FAW Xiali's product layout resembles a pagoda, and the spire is the product of the joint-stock company FAW Toyota. The tower waist is the VIB platform's VITZ and Ville, and Taki is the product of the SHARI brand. The offline of Xiali N3 is the need of FAW Xiali to stabilize the base. At the offline ceremony of Xiali N3, Yan Fengfeng, general manager of FAW Group, a representative of the holding company, arrived. He said FAW Xiali is a base for FAW Group to develop its own brand. As the automotive industry leader FAW's weakness in its own brand has become the object of criticism in the industry. Regardless of FAW's failure in the national car industry, FAW Xiali is not responsible for such a mission. Compared with the uncanny performance of FAW Toyota, Xia Li, who was a Taki, retreated in 18 years. The “Red Storm†set off by Xiali in the past has already become history. After being hunted by the latecomers, Xiali, who is slowly moving forward, is gradually unable to keep up with the beat. The Xiali car with 700,000 vehicles is the largest asset of FAW Xiali. An imminent problem for FAW Xiali is that these Xiali cars are still facing a large area of ​​upgrading. These owners who were once loyal to Xiali’s will not cast another door to him is a difficult problem facing FAW Xiali. As an extension of the product line or more precisely as a “rescueâ€, Xiali N3 shoulders the mission of maintaining Xiali’s brand loyalty. Zhang Qun told the reporter that the exhaust emissions of the N31.1L engine can reach the Euro III standard and the target is to target the taxi market in Beijing. Beginning in July of next year, Beijing will take the lead in implementing the Euro III standard. Although Xiali’s taxi fleet has rapidly declined in recent years in Beijing, the Beijing market’s apparent role has significant implications for Xiali’s sales throughout the country. The launch of the Euro III standard Xiali car is a “crisis public relations†for FAW Xiali. Xiali N3 listed at the same time, the old Xiali all price cuts, the highest a price reduction of up to 11%, after the price cuts almost equal to 30,000 yuan mark, priced at 31,800 yuan. On the third day of this news release, BYD Auto announced that it will cut prices on some models from now on. The highest price cut will be nearly 8,000 yuan. The chain reaction of the auto market has started. The autonomy of the Xiali N3 is an indispensable feature of the autonomy. It is an exhibition of the independent research and development capabilities of FAW Xiali. Although this ability does not currently seem to be strong, this gesture alone is worthy of recognition. For FAW Xiali, another driving force for the development of autonomy is the desire to get rid of Toyota's bondage. On April 8 this year, ST Xiali (FAW Xiali) announced that the company expects its total profit for 2003 to be slightly lower than the total amount of profits disclosed in the first three quarters of 2003. This means that ST Xiali, who had fully profited in the first three quarters of 2003, lost again in the fourth quarter. ST Xiali attributed the loss in the fourth quarter to a relatively large price adjustment for the NBC sedan; the increase in raw material prices and the rise in the exchange rate of the yen led to an increase in the cost of imported parts; another important reason is that the company Received the 2003 annual audit report of Tianjin FAW Toyota Motor Co., Ltd. The report said that due to the implementation of cash incentives such as cash back in the fourth quarter of 2003, FAW Toyota's profitability in the fourth quarter of 2003 also declined. ST Xiali owns 30% shares of FAW Toyota. In the first three quarters of the profit, FAW Toyota's contribution to its profits was as high as 60%. Analysts said: “This is directly related to FAW Xiali’s reliance on Toyota.†Tian Liming, deputy general manager of Tianjin FAW Group, told the reporter during the listing of Xiali N3: “The current profit level of Xiali models is still relatively low. The entire profit structure of Tianjin FAW will not change.†The listing of Xiali N3 is a sign that Tianjin FAW is expanding its own business. The Xiali N3, which relies on a low price and high configuration to enter the auto market, is not only the main force of FAW Xiali’s strong “Takiâ€, but also the initiative of FAW Xiali to seek self-development and get rid of foreign capital restrictions. Song Mingjun said: “Our goal is that the first car used by the Chinese people should be produced at FAW Xiali.†Ford who is a Chinese company is a new target for Xiali. Although this goal is still only a dream. (Reporter Wu Weiqiang)