This month, as the National Quality Month kicks off across the country, it emphasizes not only the importance of high-quality products but also the broader goal of building a harmonious society. The central theme of this year's campaign is to embrace a scientific development concept and enhance overall quality competitiveness. These two ideas are closely linked and cannot be separated. Under the guidance of scientific development, improving product quality requires a shift in the mode of economic growth—from an extensive model to one that prioritizes quality, efficiency, and sustainability.
To achieve this, we must fully apply standardization, measurement, and conformity assessment to strengthen resource conservation and promote comprehensive utilization. This includes accelerating the adoption of cleaner production methods, developing a circular economy, and guiding enterprises toward low-input, high-output, and high-quality growth. At the same time, we should actively promote brand strategies to optimize industrial and product structures.
Recent data from the National Bureau of Statistics shows that in 2004, 64% of consumer spending was directed toward well-known brands. This indicates that Chinese consumers are increasingly favoring reputable brands, a trend that reflects the natural progression toward a more harmonious society. When companies deliver high-quality products, they earn market trust, and honest business practices build strong brands. As more high-quality companies emerge, the competitiveness and survival capabilities of Chinese enterprises will significantly improve.
In the oil and chemical industry, there are already over 20 "Chinese Famous Brands" in sectors such as soda ash, lubricants, phosphorus fertilizers, and all-steel radial tires. This year, new Chinese brands have been added in areas like compound fertilizers, phosphate fertilizers, caustic soda, architectural coatings, polyurethanes, and ABS resins. However, the overall recognition of these brands within the national economy still lags behind their actual contributions. Using this National Quality Month as a turning point, we should develop tailored brand promotion strategies, focus on creating strong brand identities, and enhance our competitive edge.
This year’s National Quality Month focuses on people’s health and safety, with four key areas targeted for anti-counterfeiting efforts: food, agricultural inputs, construction materials, and special equipment. These areas are closely connected to the chemical industry—agricultural and construction materials are largely chemical-based, while special equipment relies heavily on advanced chemical materials. The modern food industry also depends on chemical inputs during production and storage. Therefore, the petroleum and chemical industries play a crucial role in combating counterfeit goods at the source.
National Quality Month is an excellent opportunity for everyone to engage in quality awareness, quality management, and continuous improvement. Activities such as reading quality-related books, presenting QC group results, submitting suggestions, analyzing quality incidents, conducting customer satisfaction surveys, and attending quality engineer training sessions serve as both macro-level initiatives and practical actions. Our oil and chemical industry has always valued democratic decision-making and full participation. During this event, we can contribute ideas to improve product, engineering, and service quality, promoting sustainable development. In the wave of building a harmonious society, the chemical industry will leave a lasting and impressive mark.
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