This month, as the National Quality Month kicks off across the country, the focus is on promoting high-quality products and contributing to the construction of a harmonious society. The theme for this year’s campaign emphasizes establishing a scientific development concept and enhancing overall quality competitiveness. These goals align closely with the vision of a harmonious society, where sustainable growth and quality improvement go hand in hand.
Under the guidance of scientific development, improving product quality requires a shift from traditional, resource-intensive growth models to more efficient, quality-driven ones. This involves applying standardization, metrology, and conformity assessment to promote resource conservation, cleaner production, and the circular economy. By doing so, enterprises can achieve higher output with lower input, leading to a more sustainable and high-quality development path. At the same time, brand strategy plays a key role in optimizing industrial and product structures.
Recent data from the National Bureau of Statistics indicates that 64% of consumer spending in 2004 went toward well-known brands, showing a growing preference for quality and trustworthiness among Chinese consumers. This trend reflects the natural evolution towards a more balanced and harmonious society. When companies deliver superior products and prioritize quality, they earn market trust and build strong brand identities. As more high-quality companies emerge, the overall competitiveness and survival capabilities of Chinese enterprises will significantly improve.
In the oil and chemical industry, there are currently over 20 "Chinese Famous Brands" in sectors like soda ash, lubricants, phosphate fertilizers, and all-steel radial tires. This year, new brand names have also been introduced in areas such as compound fertilizers, phosphatic fertilizers, caustic soda, architectural coatings, polyurethanes, and ABS resins. However, the overall influence of these brands within the broader national economy still needs to grow. Using this Quality Month as a turning point, we should develop targeted brand strategies, actively create strong brand identities, and enhance our competitive edge.
This year’s Quality Month focuses on four key areas related to public health and safety: food, agricultural inputs, building materials, and special equipment. These areas are closely linked to the chemical industry, as many of these products are chemical-based. The production and storage of modern food also rely heavily on chemical materials. Therefore, the petroleum and chemical industries play an essential role in combating counterfeiting and illegal activities by ensuring product authenticity and safety from the source.
Quality Month is not only an opportunity to raise awareness about quality but also a chance to engage in meaningful quality management and improvement initiatives. Activities such as reading quality-related books, holding QC group presentations, submitting improvement suggestions, analyzing quality incidents, conducting customer satisfaction surveys, and attending quality engineer training sessions provide both macro-level guidance and practical action steps. Our oil and chemical industry has always valued participation and democratic decision-making, and during this event, we can contribute ideas to enhance product, engineering, and service quality while supporting scientific development. In the broader movement toward a harmonious society, the chemical industry is poised to leave a lasting and positive mark.
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